Baja California Sur’s Tourism and Economy Secretariat (SETUE) held its first training course for hoteliers and tour operators in Comondú, a sprawling Pacific-side municipality that state officials say holds major untapped potential for nature and adventure tourism.
The program, organized in coordination with the state tourism trust known as FITUES (Fideicomiso de Turismo del Estado de Baja California Sur), focused on raising service quality, improving competitiveness, and promoting sustainable practices across rural communities in the municipality. FITUES director Jesús Ordoñez led the effort.
Site Visits Scout New Tourism Products
As part of the initiative, officials conducted site visits to four locations: San Buto, Puerto San Carlos, El Sauce, and Presa El Higuajil. The goal was to identify new tourism products and experiences that could attract both domestic and international visitors.
Ordoñez said Comondú’s natural diversity, cultural heritage, and authentic communities make it well suited for ecotourism development. Puerto San Carlos, on the shores of Bahía Magdalena, is already known as a launching point for gray whale watching season, which runs roughly from January through March each year.
State and Local Officials Coordinate Efforts
The training brought together several layers of government. Luis Cortés, the municipal director general of social and economic development, and Elizabeth Guillén participated alongside representatives from FITUCOMUL, the joint tourism trust for Comondú and Mulegé municipalities. Alejandro Prado and Tony Achoy represented FITUCOMUL at the event.
A separate FITUES working session also included representatives from the communities of San Juanico, Las Barrancas, López Mateos, San Carlos, Ciudad Constitución, Presa El Higuajil, and El Sauce. The meeting aimed to professionalize tour operators and develop new visitor experiences across these communities.
A Region Looking Beyond Whale Season
Comondú stretches across much of the central Pacific coast of Baja California Sur. Its seat, Ciudad Constitución, sits about 210 kilometers northwest of La Paz along Highway 1. The municipality includes vast agricultural land, desert terrain, and a long, largely undeveloped coastline.
While Los Cabos and La Paz dominate the state’s tourism economy, Comondú receives relatively few international visitors outside whale watching season. The state government’s training program is part of a broader push to position the municipality as a year-round destination for nature tourism.
Originally reported by the Baja California Sur state government (bcs.gob.mx) and SETUE (setuesbcs.gob.mx).