Baja California Sur promoted its growing film and audiovisual sector at the Tianguis Turístico México 2026, joining the inaugural “México Screen” platform organized in partnership with the Mexican Film Institute (IMCINE). The state’s Secretary of Tourism and Economy (SETUE), Maribel Collins, reported that BCS has hosted more than 130 productions during the current administration, generating over 341.4 million pesos (roughly $17.5 million USD) in economic activity.
The presentation took place as part of Mexico’s flagship annual tourism trade fair. México Screen is a new initiative designed to position Mexican states as competitive filming locations on the global stage, linking government film offices with producers and location scouts.
IMCINE Recognition and Production Growth
During the event, BCS received a formal recognition from IMCINE for its contributions to regional audiovisual development. The award follows years of state investment in streamlining permits and promoting the peninsula’s desert, ocean, and mountain landscapes to production companies.
The state’s push into film production dovetails with a broader strategy launched earlier this year. In March 2026, BCS formally installed a Film Advisory Council to coordinate efforts between the government, private sector, and industry professionals. That body, announced by SETUE, aims to attract at least three large-scale international productions before the end of the year. Officials have described the audiovisual industry as a “clean engine of growth” for the state.
Part of a Wider Tourism Strategy
The Tianguis Turístico appearance is one of several international showcases BCS has pursued in 2026. In January, Collins led a delegation to FITUR 2026 in Madrid, where Mexico served as the guest country. That trip focused on promoting Los Cabos, La Paz, Loreto, and other municipalities to European travel markets.
BCS currently ranks as Mexico’s third most important tourist destination, behind only Quintana Roo and Mexico City. State officials have framed film production as a way to diversify the economy beyond traditional hotel and resort tourism. Productions bring crews who spend on lodging, food, transportation, and local services across communities that may not see heavy tourist traffic.
The state government’s 130-production figure covers the full span of the current administration and includes commercials, television series, and feature films shot in locations across the peninsula. Details on the Tianguis Turístico presentation were first reported by the Gobierno de Baja California Sur.