ROSARITO – Mayor Rocio Ademe Muñoz launched a dedicated tourist safety patrol covering the coastal strip from Plan Libertador south to Santa Anita, deploying 60 officers trained in tourist proximity policing across the hotel zone, malecón, and beachfront areas. The Special Tourist Assistance Operation includes 20 patrol units per shift equipped with body cameras, 69 commercial police officers assigned to business districts, and bilingual information modules stationed at the COTUCO tourism office and major hotel lobbies.
The patrol initiative, first announced during the 2025 Summer Vacation Operation and now operating year-round, positions Rosarito as one of the few Baja California municipalities with a dedicated bilingual tourist police presence. Officers in the tourist patrol unit speak both Spanish and English and are trained in first aid, cultural sensitivity, and emergency response protocols specific to foreign visitors. Their uniforms display a distinctive “Policía Turistica” shoulder patch and badge number for accountability.
Rosarito is simultaneously pursuing a Mesa de Seguridad Turistica (tourism safety coordination table), proposed in February 2026 in partnership with the Baja California state tourism office. The mesa would create regular coordination meetings between municipal police, state forces, the National Guard, Civil Protection, emergency medical services, and tourism officials to align on visible patrols, faster incident response, event security protocols, and a consistent approach to issues that affect visitor confidence.
For the estimated 30,000 Americans who own property in Rosarito’s beachfront condo towers and gated communities, and the thousands more who visit on weekends from San Diego, the tourist patrol provides a direct point of contact for reporting incidents or requesting assistance. The patrol’s base station is located at the COTUCO office on Boulevard Benito Juarez near the Rosarito Beach Hotel. The municipal tourist assistance hotline is (661) 612-0200, and the state emergency number 911 now routes English-language calls in the Rosarito corridor to bilingual dispatchers.