Hundreds of people dressed in white marched through downtown Ensenada on Saturday, April 25, demanding justice for Carolina Flores Gómez, a 27-year-old former model and Miss Teen Universe Baja California 2017 titleholder who was shot and killed in Mexico City.
The peaceful march began at 3:00 p.m. at the Centro Estatal de las Artes (CEARTE) and moved along the coastal boulevard through the bike lane. Marchers continued down Calle Ruiz, passing through the tourist zone, before ending at the Monumento a la Madre in Parque Revolución. Participants carried signs and chanted slogans including “Ni una Carolina más” and “Que su nombre no se olvide.”
Mother Speaks at Parque Revolución
Carolina’s mother, Reyna Gómez Molina, led the march and addressed the crowd at its conclusion. She thanked the community for its support and directed her demands at the Fiscalía General de Justicia de la Ciudad de México (Mexico City Attorney General’s Office), which is investigating the case as a feminicide. Gómez Molina clarified that she has no conflict with her son-in-law and that both are seeking justice for Carolina.
The mother also confirmed that Carolina’s eight-month-old baby remains in the care of the child’s father. She told the crowd that her “team” with Carolina is now “broken” and “incomplete.” Signs at the march included messages addressed directly to President Claudia Sheinbaum, reading: “Ensenada es la voz de Carolina.”
Killed in Mexico City, Mourned in Ensenada
Flores Gómez was shot and killed in the Polanco neighborhood of Mexico City, where she had been living since December 2025 with her husband and infant son. Her mother-in-law has been identified as the suspected killer and remains a fugitive. A security video released before the march became a key piece of evidence in the case.
Carolina’s funeral was held in Ensenada on Monday, April 20. Friends said she had been planning to return to the city to organize her son’s first birthday and visit her mother. Neighbors and family friends described her as beloved in the community, where she also supported local tourism projects as a model.
The case has drawn national attention and calls for accountability from advocacy groups across Baja California. Reporting from Semanario Zeta and Proceso contributed to this article.