Mexico’s Federal Consumer Protection Agency (Profeco) has begun posting large warning banners reading “Do not fill up here” at gas stations charging more than 24 pesos per liter (about $1.20 USD) for gasoline. The crackdown, ordered under President Claudia Sheinbaum’s fuel price cap, could soon reach La Paz and other Baja California cities.
Two-Thirds of Inspected Stations Flagged
During a recent nationwide inspection sweep, Profeco officials visited 15 gas stations simultaneously and posted warning banners at 10 of them. Those 10 stations were selling fuel above what the agency considers the acceptable ceiling of 24 pesos per liter. The first banner was installed at a Repsol-operated station in Amecameca, State of Mexico, where diesel was priced at 31.49 pesos per liter (roughly $1.57 USD).
Profeco head César Iván Escalante Ruiz shared video of the installation on his X account. “The message is very clear to consumers: where you see this banner, do not buy gasoline,” he said. “Surely nearby you will find a station with fair prices.”
Inspectors Also Found Pump Irregularities
Beyond pricing, inspectors discovered that some sanctioned stations were dispensing inaccurate fuel amounts, meaning drivers were paying for gasoline they never received. Stations caught in violation have been given a grace period to adjust their prices and recalibrate their pumps. Those that fail to comply face heavy fines or forced closure.
Profeco said the inspections were driven in part by consumer complaints filed through the “Liter by Liter” mobile app, which lets drivers report prices in real time. The agency maintains an online map showing stations with fair prices for both gasoline and diesel.
Baja Inspections Expected Soon
The agency announced it plans to expand inspections to border regions and port cities in the coming days. La Paz was specifically cited as likely to be included in the next round. Logistical costs in these areas are sometimes used to justify higher pump prices, a claim Profeco has pushed back on.
For drivers in Baja California Sur, the practical takeaway is straightforward: look for Profeco warning banners before pulling into a station. The “Liter by Liter” app is available for both iOS and Android and shows current prices at nearby stations. Complaints about overcharging can also be submitted through a dedicated Profeco email portal.
A joint statement from the Economy Secretariat and Profeco said the agency will continue regular inspections in major cities. “Free competition does not justify abusive pricing,” the statement read. This story was first reported by Gringo Gazette.