Baja California Sur produced 3,912 tons of strawberries during the 2025-2026 fall-winter growing season, the state’s Secretariat of Fisheries, Aquaculture and Agricultural Development (SEPADA) reported. The harvest spanned 122 hectares and carried an estimated total crop value of $7 million USD, with an average farm-gate price of $1.73 per kilogram.
The vast majority of production came from Vizcaíno, a desert community in Mulegé municipality about 450 miles north of La Paz. A single company, El Sol, El Cultivo y La Tierra S.A. de C.V., farms 110 of those 122 hectares. The remaining 12 hectares are cultivated by eight smaller companies and individual producers in El Pescadero, the agricultural town roughly 45 miles south of La Paz on the Pacific coast.
Jobs and Wages From Strawberry Season
The four-month harvest, which ran from October through January, generated an estimated 19,520 seasonal jobs. That figure works out to about 160 workers per hectare. Daily wages averaged $26 USD, and SEPADA estimated total worker earnings at roughly $510,000 USD for the season.
Average yield reached 32 tons per hectare across both growing areas. Planting in El Pescadero relied on conventional methods, while the larger Vizcaíno operation has built a reputation for organic production aimed at export markets.
Where BCS Strawberries End Up
Berries grown in BCS are sold at the local, national, and U.S. levels. The state has gained recognition for its organic strawberry exports to the United States, a market where Mexico ranks as the world’s second-largest strawberry exporter. Nationally, the top strawberry-producing states are Michoacán, Guanajuato, and Baja California (the northern state). BCS ranks fifth but punches above its weight through organic certification and direct access to U.S. buyers.
For context, Mexico as a whole produces over 500,000 tons of strawberries annually. BCS accounts for less than 1% of that total, but its desert-grown berries command premium prices in specialty markets.
The production data was first reported by SEPADA and published by Círculo Político BCS.