The Baja California state government reported that more than 100,000 single and autonomous mothers across the state have received assistance through a suite of gender-focused programs. The announcement, timed ahead of Mother’s Day, covers financial aid, free transportation, psychological care, education, housing, and protective services.
Two flagship initiatives anchor the effort. The Tarjeta Violeta, a cash transfer and services card for female heads of household, provides direct financial support. Transporte Violeta, a free bus service restricted to women and children under 12, has logged more than 10.9 million boardings across five municipalities since its launch.
Women’s Justice Centers Deliver Over 172,000 Services
The state’s Women’s Justice Centers, known by their Spanish acronym CEJUM (Centros de Justicia para las Mujeres), operate in Tijuana, Mexicali, and San Quintín. Together they have provided more than 172,000 individual services, including legal advice, medical care, and social work for women facing violence or family crises.
San Quintín, a farming community roughly 300 kilometers south of Tijuana in the Ensenada municipality, is home to a large population of Indigenous migrant farmworkers. The presence of a CEJUM there extends services to one of the state’s most vulnerable populations.
Constitutional Reforms Aim to Lock in Programs
State officials said Baja California has advanced constitutional reforms designed to make these programs permanent. The reforms aim to guarantee what the government describes as substantive equality and a life free of violence for women. By embedding the programs into the state constitution, legislators intend to prevent future administrations from cutting the initiatives.
Baja California, governed by Marina del Pilar Ávila Olmeda of the Morena party, has a population of roughly 3.8 million people. The state’s seven municipalities stretch from Tijuana on the U.S. border to San Felipe on the Gulf of California coast. The concentration of services in Tijuana, Mexicali, and San Quintín leaves gaps in smaller communities like Tecate and Playas de Rosarito, though the Transporte Violeta system operates across five municipalities.
The Tarjeta Violeta program functions as both a financial instrument and a gateway to coordinated services. Cardholders can access not only cash transfers but also referrals to education, housing, and psychological support programs run by various state agencies.
The figures were first reported by Punto Norte.