Baja California Governor Marina del Pilar Avila Olmeda launched a new road repair program that lets residents report potholes directly through WhatsApp. The program, called “Calles Seguras, Familias Seguras” or “Safe Streets, Safe Families,” went live this week.
Residents can send reports to 686-525-9003 on WhatsApp. The governor asks users to include a photo and their location so crews can respond accurately. The channel also handles general infrastructure questions and project updates.
“If there is a street in your neighborhood that needs attention, it is very simple,” Avila Olmeda said in a video posted to her social media. “Open WhatsApp and send us a message. ” She suggested writing something like: “Governor, we need you to pave this street,” then attaching a photo and pin.
“Fewer potholes mean more safety and more time with your families,” she said.
For residents and visitors driving Tijuana’s streets, the program offers a direct channel to flag road hazards. Potholes are a persistent complaint across the Baja California peninsula, particularly in high-traffic urban corridors where damaged pavement creates risks for vehicles, cyclists, and pedestrians.
The WhatsApp model is notably accessible. It requires no app download beyond a platform most residents already use, and it accepts photo evidence in the same step as the initial report. That lowers the barrier compared to traditional municipal complaint lines, which often require multiple transfers or in-person visits.
The state government has not yet published a timeline for repairs or a public dashboard tracking report volume and response times. BDN will monitor adoption over the coming weeks.
If you encounter a road hazard in Baja California, you can now report it at 686-525-9003 on WhatsApp. Include a clear photo and your exact location for the fastest response.
Source: jornadabc.com.mx